Welcome to the White Rabbit Organic Food Farm in Vero Beach! Visiting this special place is one of the coolest experiences I have had shopping for organic fruits & veggies! And it has such a cute name too :)
First of all, this place is very underground & hush-hush, kinda like the speak-easy for farm-fresh food shopping. The Reporter in me feels like I'm blowing their classified cover by giving you the exclusive sneak-peek of this out-of-the-way no-frills market.
My parents were my tour guides & they still got lost getting to this tucked-in store! Making the wrong turn twice & second-guessing which dirt road it was down... & they've been here a few times. You can't even find this place on google maps! I know because I tried. But like I said, this is not a farm co-op that is looking for any fan-fare. But make no mistake, the 'White Rabbit' has FANS.
You scoop your own dry goods & weigh your own vegetables. This is self-service all the way! My Dad got a kick out of the walk-in refrigerator. He scooped up evaporated cane juice my Mom needed for a recipe while I munched on dehydrated banana chips - no oil, no sugar. This is not your average Whole Foods or Fresh Market! This is like an old-time grocery store... & what was most unexpected is the surprising location of Vero Beach!
Homegrown Honey! Harvested from local honey bees and of course... it's organic. I love supporting local farmers that keep sustainable food in the area, so that they can keep a low carbon footprint by avoiding shipping products all over the U.S. And I love honey! Seriously, I've cut refined sugar & corn syrup as much out of my diet as I possibly can, so sugar has become a yummy substitute for sweetening!
Look at all those fresh fruits & veggies in the cold cases! My Mom & I were drooling over the kale & grapes while my Dad & I devoured the watermelon & apples! The White Rabbit has those healthy super foods that you will never find at Publix or Winn Dixie. Ok... I know I get excited about eating Vegan & choosing super clean food choices, but this visit to the farm makes grocery shopping fun, so that you can get excited about cooking your next meal or preparing a healthy snack. It's an adventure!
And this may be the coolest part of all... Remember I told you that I couldn't find anyone that worked there? Well, the entire store is on the honor system! How awesome is that? Believing the best in human beings in 2013?? I LOVE IT! So you have to weigh your own fruits & veggies in the old-fashioned scale... Then you add up your grocery total on the calculator from the 1960's... Then you put your cash (no credit cards!) into a little yellow envelope... And you drop it to to a box. But what if you don't have exact change? Money is laying out on the counter to make change... Can you believe that? Amazing trusting owners in this day & age... Because the people shopping at this farm store support what they are doing. Isn't that how it should be?
It was a beautiful sunny day to visit the White Rabbit! Those beautiful blue skies fed these tall sunflowers... Taller than me! These are the biggest sunflowers I have ever seen... This guy had to be nearly seven feet tall! What a day... fun with the family... Honest purchasing of healthy eats & home to cool it all... Yummy for my tummy = HAPPINESS!